What is Social Media Management?
Social media management is a simple method that allows companies to organize and curate their online interactions and content across social media platforms. It’s a strategy used by brands to create engagement with their audience and gain visibility amongst uncharted networks. For example, every post is like a 10-second elevator pitch, embodying the value proposition of your company. There is no limit to the networks you are able to reach through social media, allowing you to exceed set marketing objectives and grow your business at an impressive rate. Research shows that 66% of marketers saw benefits to their lead generation efforts through being active on social media.
One of the most important reasons why your social media presence should be taken seriously is that consumers love consistency. Being consistent as a business creates a credible and trustworthy brand image. The more customers trust in your business, the more loyalty they will have. Failing to be consistent can cost the interest of your followers, thus reducing levels of engagement. What you publicize as a business should be treated as a vow instead of an idea.
The Importance of Good Social Media Management
As more and more social media platforms emerge, it is important to decide which ones are relevant to your business. Certain platforms will expose you to potential customers within your target demographic and help you hone in on your audience. When developing content for social media, it is important to ensure that it aligns with your campaign goals and brand values.
An online presence affords your business an opportunity to better understand your target audience and have fun with the content that you post in a way that is engaging and exciting—and with 62% of millennial consumers preferring to support companies that engage with them online, creating a social media strategy for your business is incrementally more essential than ever before.
When a marketing strategy leaves out a social media plan, the business can face serious repercussions such as a detriment to the brand experience. All the benefits mentioned earlier will play out in reverse; it will be harder to gain access to a variety of new networks, search engine rankings will suffer, and engagement rates with customers will drop, resulting in fewer insights on target segments.