Why should I use digital marketing?
Digital marketing has many benefits. Not only does it make it easier for your business to increase brand awareness and engagement, it does so at a lower cost. With a good digital marketing strategy, you can get a high return on investment (ROI).
It is also easier to measure the results of digital marketing. You can use analytics tools such as Google Analytics to track your KPIs and see if you met your goals.
Another difference between digital marketing and traditional print marketing is that you can personalize your content depending on your audience’s behaviour. You can create personalized mailing lists and present special offers targeted for a specific audience.
What types of digital marketing are there?
With the many different types of online activities, there are many ways to promote your business. The types of digital marketing include:
- Social media
- Mobile applications
- Email marketing
- Search engine rankings
- Video marketing
- Sponsored content
Marketing on social media includes scheduling and publishing content on social platforms such as:
The content you curate for each social media account can differ depending on your target audience. If you are business-to-business (B2B), LinkedIn and Twitter are better suited for the intended audience. B2B companies actually use LinkedIn 94% of the time and Twitter 87% of the time. On the other hand, if you are business-to-consumer (B2C), Facebook, Instagram, and Pinterest are better suited for the target audience.
For more information, check out our tips for social media management here.
60% of internet users are using mobile applications, meaning that it is crucial to optimize for mobile devices. This means that not only should your ads be optimized for mobile, but your website should be too. If your website isn’t user-friendly, your company risks losing traffic and potential conversion.
Learn more about responsive website design for mobile users here.
Email marketing has been shown to be one of the best digital marketing tools as it returns higher ROI and increased audience engagement and retention. Not only do email newsletters allow personalized mailing lists, it also easily tracks KPIs such as open rates and click-through rates. Another benefit of email marketing? You can easily automate your emails, saving lots of time and money.
Benefits of email marketing, summarized:
- High ROI
- Increased audience engagement and retention
- Personalized mailing lists
- Easily track KPIs
- Email automation
- Helps promote website and products, increasing traffic
- Effective way to gain new customers
- Low cost of email newsletter software
Optimize your email marketing strategy with our tips here.
Search engine rankings
Good search engine optimization (SEO) can help direct organic traffic to your website. It does this so by using key words and phrases to rank higher on search engines. You can incorporate SEO into your website’s copy or do hashtag research for social media posts.
For tips on how to write a good copy for your website, check out our guide on it.