Helpful Tips for Video Marketing
Helpful Tips for Video Marketing Want to know how to increase your conversion rate by 80%? You could start by including a video on your landing page. [...]
The Importance of Good Copywriting
The Importance of Good Copywriting Eight out of ten people focus solely on headlines when reading an article, meaning that most of your audience will be skimming [...]
Marketing Considerations for Businesses During COVID-19
Marketing Considerations for Businesses During COVID-19 Disruptive is one of the many ways to describe the events that are occurring in our world today. While disruption [...]
Why Your Brand Needs to Use Influencer Relations
Why Your Brand Needs to Use Influencer Relations In today’s world, it’s becoming increasingly more popular for consumers to make purchasing decisions based on digital advertising. For example, [...]
Building Successful Corporate Governance for Your Business
Building Successful Corporate Governance for Your Business In 2003, Canada passed a law to strengthen corporate governance, which included new requirements for Canadian businesses to follow. Since then, the [...]
Strategies for Effective Compensation Management
Strategies for Effective Compensation Management 70% of organizations say they either have a strategy for compensation or they are working on one. This says a lot about compensation management practices in Canada and around [...]
5 Ways To Sell More Products Using Better Photography
5 Ways To Sell More Products Using Better Photography It’s no secret that visually appealing photos can make or break a sale. Sales is about creating a need for something, and product photography is [...]
Retention Strategies for Reducing Employee Turnover
Retention Strategies for Reducing Employee Turnover According to LinkedIn, the worldwide employee turnover rate is 10.9%. In Canada, we have an average turnover rate of 16%, ranking us among the top 4 countries with [...]
The Importance of User Experience Design
The Importance of User Experience Design Have you ever gone to a website, only to close the tab after just a few seconds? What about going to a trusted company’s website, only to be [...]
The Value of Personal Branding
The Value of Personal Branding Recently graduated? Get a head start on your personal brand today. The finish line is finally in sight, all that time and dedication is about to pay off, and [...]