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This is Us

“At an early age, I sat at my father’s desk as he reviewed proposals of businesses to determine which pitch he’d invest in as a VC. He would turn to me and my older brother, and candidly speak of why certain businesses are bound to fail by the hands that built it. He would ask us what we thought of his perspectives and questioned why we had our opinions. We learned quickly that an enclosed belief system in lack of diverse sounding boards is one of the most detrimental plays an entrepreneur can make towards their own demise.

Fast forward 25 years later and half way around the world, my brother and I now lead our Canadian family business, Imagine Better Solutions, with the same mentality – fostering diversified views in order to creatively problem solve alongside entrepreneurs that we believe in.”

– Jocelyn Chang, Founder & CEO

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A Force of Disruption

Welcome to the new age of Business Consulting. 

At Imagine Better Solutions, we’re focused on People, Design and Technology. Fostering your unique concepts from brand to market, while aligning the right people and culture in place to scale your business in time.

We’re here to help you build a brand cohesive approach to people, marketing & e-Commerce with the right course of action to take you to where you want to go.

Let us take you on a journey of discovery with a visionary strategy to engage your people, your consumers and your digital audience. Imagine, a one-stop-shop for all of your Design, Marketing, HR, Web and IT needs. We’re here to unify business solutions for your ease of management.

With over 25 years of combined consulting practice, we are led by an extraordinary brother-sister duo local to Vancouver in Beautiful British Columbia.

Our Leadership Duo


Jocelyn Chang, BA, CPHR
Chief Executive Officer

Jocelyn is a Chartered Professional in HR with a background in Counseling Psychology from UBC. With over 12 years of management experience, Jocelyn leverages her wealth of operational knowledge from across more than 35 employers to provide strategically focused business solutions, leadership development, and talent management consultation. From enterprises with 10K employees to small businesses with 10 employees, Jocelyn designs people strategies to match operational requirements while aligning to annual plans, and executes with change management to “make it happen.”


  • Advising Leader at Female Laboratory of Innovative Knowledge (FLIK)
  • HR Expert at Cormack Recruitment
  • Preferred HR Consultant at BC Chiropractic Associations

Benjamin Chang
Chief Technology Officer

Benjamin is a full force of creative nature with over 15 years of web development and graphic design experience. Ben has an unparalleled ability to manipulate digital marketing and establish eCommerce success through the execution of effective strategic marketing. With a web development portfolio to match including big brands, such as North Face, Arc’teryx and Casetify, Ben has led countless cross-functional project teams in optimizing and launching numerous websites across industries, including retail, wholesale, cannabis, construction, engineering and other businesses.

  • Successfully planned and launched over 35 brands and websites to market
  • Specializing in strategic eCommerce websites that focus on lead conversion and SEO
  • Expert Project Manager in Tech Product Development, including Web SaaS, Phone Apps and VR Apps

Our Management Team


Rachael White
Director of Marketing

Leveraging her extensive experience in Strategic Digital Marketing, Branding and Social Media Management, Rachael works closely with our clients from across a variety of industries to conceptualize brand identities and to realize their potential through on-target demographics research and on-brand content planning. Her collaborative approach with web services has helped countless clients successfully launch campaigns for events, brands and e-commerce in domestic and international markets. Well versed in product packaging and print media, Rachael also focuses on the physical details that assemble into the “ultimate” customer experience. Grounded in Client Success and Consumer Communication, she is the best of both worlds in leading clients to execute marketing strategies for tangible results. As a marketing lead generation and conversion expert, she brings her creative insight and energetic momentum for planning to deliver high quality services for Imagine Better Solutions.

Wicky Leung, BBA
Technical Project Manager

With over 10 years of experience in IT project management and operations optimization, Wicky focuses on delivering tangible and high quality results for Tech, eCommerce and SaaS clients across North America. Using his in-depth understanding of business administration and tech, including knowledge as an SME in various databases, systems and applications, Wicky  creates, implements and manages SOPs that are continuously improving alongside businesses as they grow and scale. Optimizing project plans, lead times, and quality of work are some of his major professional strengths as he applies the best of AGILE in order to actualize business potentials. His meticulous work ethic and consistently planned approach to projects set the standard for what it truly means to be a Technical Project Manager.

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Ready to Talk?

Learn more about what we can do for you.

Contact Us