“At an early age, my older brother and I sat at my father’s desk as he reviewed proposals of businesses to determine which pitch he’d invest in as a VC. He would turn to us, and candidly speak of why certain businesses are bound to fail by the hands that built it. He would ask us what we thought of his perspectives and questioned why we had our opinions. We learned quickly that an enclosed belief system in lack of diverse sounding boards is one of the most detrimental plays an entrepreneur can make.
Fast forward 25 years later and half way around the world, my brother and I now lead our Canadian family business, Imagine Better Solutions, a business consulting agency with the same market-driven mentality – utilizing diversified expertise and drawing experience in tech, management, logistics, advertising, and branding, in order to creatively problem-solve alongside entrepreneurs that we believe in.”
– Jocelyn Chang, Founder & CEO